A great Campaign Brief is clear, concise, and informative. It gives the influencer everything they need to create content for your campaign.
To create a great Campaign Brief:
- Start with a clear objective.
- Identify your target audience.
- Provide clear instructions.
- Set realistic deadlines and budgets.
- Define deliverables and content formats.
- Define success metrics.
Examples of Real Campaign Brief
Campaign Goals:
1. Increase brand awareness for No Doubt Nutrition.
2. Drive traffic to the online store.
3. Promote the importance of health and wellness.
4. Boost sales of vitamins and supplements.
5. Build trust and credibility in the health and wellness niche.
Campaign Overview: We're looking to partner with fitness, wellness, and lifestyle influencers who align with our brand's values and target audience. The influencers will create engaging and informative content centered around the benefits of using our vitamins and supplements to lead a healthier life.
Influencer Selection Criteria:
1. Followers: Influencers with a minimum of 50,000 followers on Instagram.
2. Niche Alignment: Influencers who focus on health, wellness, fitness, nutrition, or a healthy lifestyle.
3. Engagement: Influencers with a high engagement rate, 2%+ (likes, comments, shares).
4. Authenticity: Influencers who genuinely care about promoting health and wellness.
5. Previous Collaborations: Check for any history of promoting similar products or brands.
Dos and Don'ts
- Do: Include the product name and hashtag in the post caption.
- Do: Use high-quality photos and videos of the product.
- Do: Be honest and authentic in your review of the product.
- Don't: Make any claims about the product that are not supported by evidence.
- Don't: Promote any competing products in your post.
Media Assets
Campaign Deliverables
- 1 Instagram Reels 30s video // $500
Creator Applicant Requirements
- Age Range: 25-65
- Gender: Female
- Follower Count: 50,000+
- Location: United States
By following these tips, your campaign will attract the right Creators and bring your content to life as envisioned.
For further support, contact support@glewee.com.