What Makes a Great Campaign Brief?

A great campaign brief is clear, concise, and informative. It gives the influencer everything they need to create content for your campaign. 

To Create a Great Campaign Brief:

• Outline your campaign goals. 
• Identify your target audience. 
• Provide clear instructions. 
• Set realistic deadlines and budgets.

To Create a Great Campaign Brief on Glewee:

• Upload a high-quality Campaign Image Banner. 
  • Because this is the first thing Creators see, make sure it stands out and reflects your Brand and campaign goals.

• Write a succinct Campaign Title and Description. 
  • You can include campaign goals, target audience, content requirements, and any relevant keywords.

• List your Dos and Don'ts. 
  • Here’s where you set your expectations for Creators. For instance, if you want Creators to use specific hashtags, list them here. 

• Provide as many Media Assets as possible. 
  • You can upload assets like product photos or Brand guidelines to give Creators a better understanding of your Brand and the requested deliverables. 

• Set realistic Draft Due Dates. 
  • Tip: allow time for content review and Creator feedback.

• Specify your Creator Applicant Requirements. 
  • To invite specific Creators, select the age range, gender, follower count, and location of the Creators you're seeking. 
  • To invite every Creator, leave your application requirements open.

• Set a Minimum Creator Price. 
  • This is the minimum amount you're willing to pay a Creator for content. Learn more about Creator pricing here. 

Carefully review your campaign brief before publishing it. 

Example of Real Campaign Brief:

• Campaign Title:

No Doubt Nutrition - Healthy Living Boost

• Campaign Description:
  Campaign Goals:
  1. Increase brand awareness for No Doubt Nutrition.
  2. Drive traffic to the online store.
  3. Promote the importance of health and wellness.
  4. Boost sales of vitamins and supplements.
  5. Build trust and credibility in the health and wellness niche.
  
  Campaign Overview: We're looking to partner with fitness, wellness, and lifestyle influencers who align with our brand's values and target audience. The influencers will create engaging and informative content centered around the benefits of using our vitamins and supplements to lead a healthier life.
  
  Influencer Selection Criteria:
  1. Followers: Influencers with a minimum of 50,000 followers on Instagram.
  2. Niche Alignment: Influencers who focus on health, wellness, fitness, nutrition, or a healthy lifestyle.
  3. Engagement: Influencers with a high engagement rate, 2%+ (likes, comments, shares).
  4. Authenticity: Influencers who genuinely care about promoting health and wellness.
  5. Previous Collaborations: Check for any history of promoting similar products or brands.
  
  
• Dos and Don'ts:
  • Do: Include the product name and hashtag in the post caption.
  • Do: Use high-quality photos and videos of the product.
  • Do: Be honest and authentic in your review of the product.
  • Don't: Make any claims about the product that are not supported by evidence.
  • Don't: Promote any competing products in your post.
• Media Assets:

• Campaign Deliverables:
  • 1 Instagram Reels 30s video

• Creator Applicant Requirements:
  • Age Range: 25-65
  • Gender: Female
  • Follower Count: 50,000+
  • Location: United States
  • Creator Minimum Price: $500/post

By following these tips, your campaign will attract the right Creators and bring your content to life as envisioned.

For further support, contact [e-mail].