Open-Invite campaigns are public campaigns open to all eligible Creators on Glewee. This campaign type is ideal if you want to reach a greater number of Creators. When you launch an Open-Invite campaign, you must review every Creator who applies. After reviewing them, you can accept, decline, or waitlist each applicant.
💡Tip: If you have specific Creators in mind try a Quick Deal to pick your collaborators instead.
To review your Open-Invite Campaign:
1. Click the "Create New Campaign +" button.
2. Select a campaign type:
- Brand Deal: Collaborate with a creator to post on their social media accounts.
- User-Generated Content (UGC): Work with creators to produce brand content that you can use for advertising and your own social media posts.
- Gifting: Send free products to creators for exposure. They are not obligated to post or return any content to the brand.
3. Choose a campaign name and set a time frame for creators to apply. Glewee recommends a duration of 4 weeks for a successful campaign.
4. If you plan to ship products to creators, select “I plan to ship the product(s) to creators” and fill out the following details. If not skip to step 5:
- Product Type
- Product Name
- Product Industry
- Product Price
- Product Shopping Link
- Product Images
5. Once all the information is filled out on the campaign details page, click the "Next" button in the top right corner.
6. On the content details page, begin by adding the content type, format, and price per post.
7. Write a brief description of your brand, product, and campaign objectives.
8. Include do's and don’ts for your campaign. You can be as specific or general as you wish.
9. Add inspiration for your campaign, which can be a file, photo, or video that demonstrates the type of content you are looking for or includes a script.
10. Once the content details page is complete, click the "Next" button at the top right of the screen.
11. On the creator details page, you’ll see options for preferred age range, gender, and location. Glewee recommends leaving these fields blank initially to see what creators are interested in your brand and campaign. If your campaign is intended only for individuals aged 21 and older, select the age range of 21+.
12. After completing this section, click "Next" in the top right corner to proceed to the review and launch campaign tab.
13. In the review and launch tab, review all the information you’ve entered for the campaign. Utilize the preview and summary sections on the right side.
- The preview section allows you, the brand, to see how the campaign will appear to creators in the creator app.
- The summary section shows you the estimated costs for working with your desired number of creators based on the content requirements you specified in the content details.
Following these steps will help ensure that your campaign is well-organized and effective.
14. Click Launch on the top right.
You’ve launched your Open-Invite campaign! Get ready to collaborate.
For further support, contact support@glewee.com.