What is an Asset Library
Glewee’s built-in Asset Library is an all-in-one location for Brands to organize the content created for them by Creators. The Asset Library helps you manage rich media assets like image, video, and audio files. Your Asset Library serves as a central location to store, manage, organize and download your brand's content.
Where can you locate the Asset Library
Your brand’s Asset Library is located in your Glewee Account on the furthest right tab of the top navigation bar. Upon clicking into your Asset Library you will see Recently Approved Content prioritized at the top of your screen. Below this section you will see an area labeled as Campaign Folders. Campaign Folders are where you can organize the content specific to each campaign that has been completed. By clicking on a campaign folder you will be able to view and download every piece of content that was submitted to you by Creators. Additionally, you can use the “Filter by social” filter on the top right side of your Asset Library if you need to view only specific content used for Instagram, TikTok, YouTube, Twitter or Facebook. A general search bar is available to search specific content within your Asset Library for quick and easy access.
Why is the Asset Library a Valuable Resource for Brands
Brands use Asset Libraries to organize all of their branded content they’ve contracted Creators to produce. Having a single location to store, organize and manage content allows brands to streamline their reposting schedule, and mitigate the risk of content falling through the cracks and getting lost. At the end of the day, the Asset Library empowers brands to improve their internal and external marketing strategies. The Asset Library is always updated so that brands can have access to their most recent content. The Asset Library is an extremely convenient way for brands to efficiently organize and manage their content across all social media platforms. Rather than sending content to your social media manager to post at the right time, your social media manager can access the Asset Library and download the right content that they need, avoiding the possibility and headache of sending the wrong content.
How to Effectively Store, Manage and Use the Content in your Asset Library
When you approve content uploaded by a Creator, it is sent to your Asset Library where it is stored both in the Recently Approved Content section as well as its own Campaign Folder. From this point you can decide how you would like to manage your content. Whether that means, downloading content to post to your brand’s social media channels, or downloading the content for internal purposes, the choice is yours. The name of the game is efficiency and productivity, and the Asset Library is yet another tool that Glewee has created for Brands to improve their efficiency and productivity when it comes to Influencer Marketing.
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