Now that you have your Glewee Brand account set up with a Stripe account linked, it's time to start building out a Brand Campaign! Campaign creation is the first step in the Glewee process, and we have built our platform around making this accessible to brands of all sizes at all times. Let's dive in.
1. Creating A Campaign
First, you have to go to the navigation bar and select the "Campaigns" tab. From there you will see any current campaigns you've published that are active or in draft. In the top right, select Create +
2. Choosing Between Public / Private Deals
Choose between creating a Public Deal or a Private Deal.
In this case, we'll be choosing "Private". This type of campaign gives you the ability to handpick Creators on Glewee and send them a private invitation to participate in your campaign. A Private Deal will not appear in the Glewee Brand Deal feed for all Creators on the platform to see.
3. Creating The Campaign Outline
3a) Set the Campaign Name - This is what Creators will see when they are scrolling through the Creator Brand Deal feed. This should include a product name, style type, or overall title of the campaign.
3b) Choosing The Correct Start Date - The time between the date the campaign is published and the time that the campaign starts is the amount of time a brand has for Creators to apply to be a part of the campaign, be accepted by a brand, and negotiate campaign specifics. We suggest setting the campaign start date two weeks out so you have ample time to receive Creator applications, sort through them, and accept those of which you would like to engage with for the campaign.
3c) Choosing The Campaign Duration - The time between the campaign start date and campaign end date is the duration that the Creator has to create the content as part of the campaign, send it back to you as the brand for review and approval, publish the content, and pay the invoice. We suggest a duration of two weeks so that the Creator has enough time to obtain the products, create the content, and have it approved.
4. Setting Campaign Budget
4a) Here is where you will upload a campaign photo. This is the thumbnail photo that a Creator will see associated with your campaign.
4b) The "Campaign Budget" is the amount of money that you would like to spend on the overall campaign.
4c) The "Expected amount of creators" is the estimated number of Creators you would like to join into the campaign.
4d) "Campaign budget" divided by "Expected amount of creators" will generate an "Average budget per creators" amount for your reference. Verify this amount and select, Next once complete.
5. Adding Campaign Media + Description
5a) First, you will be able to upload campaign media. This can be anything from a company logo to an PDF outline of what you're looking for in the campaign, with a maximum per file size of 50 MB. If you have campaign mood boards, examples of what you're looking for, or visual suggestions for the Creator to follow - this is the place to upload that media!
5b) The Campaign Description you add here is what the Creator will first see when they engage with your campaign. We suggest this entails everything you're looking for in the campaign. The content that is written in the Campaign Description will be transferred directly into the Campaign Contract between a Brand and a Creator.
6. Choosing Campaign Category
This is where you will be able to choose the right-fit categories that match your brand / campaign. As a brand you can choose as many categories as you'd like, but we suggest choosing no more than three.
7. Creating Campaign Post Specifications
7a) This is the part of the campaign creation process where you can really start honing in on what you're looking for a Creator to do. The first step is to select which social media platform you're looking to have branded content published on. You can add as many social platforms as you'd like.
7b) Once you choose which social media you want the content published on, you will be prompted to choose exactly what type of content you're looking for. If you want a Creator to tag your brand add a new hashtag, or post the content with a specific caption - include that in the "Post Guidelines" text field below.
7c) After adding the social media platforms and post types you are looking for, be sure to review them and make sure everything is added in the new Campaign Post Cards. Once this is complete, press "Next'
8. Creating Campaign Post Specifications
8a) When you get to the "Campaign Demographics" page, this is where you can create the settings that allow various creators to match with your campaign. First, you can choose which gender Creator you would like to apply for your campaign. Remember, if you choose "Female", no male Creator will be able to communicate with you for this deal.
8b) The "Age" filter works the same way. Use the slider bar to identify which age range your campaign is set for. Creators outside this range will not be able to apply for your campaign.
8c) The "Followers" filter will appear based on which social media platform(s) you have added in Step 7. You can set these parameters field here.
8d) Once you have set the parameters and have seen a filtered list of all Creators in the Glewee platform that qualify for your campaign, you can select them by clicking on their Creator Card. Once selected, they will be highlighted. These are the Creators that will be getting a private invitation to your campaign.
8e) Once all of the above parameters have been set, press "Publish" in the bottom right of the page. From here, all of the selected Creators above will be getting a push notification that you are inviting them to be a part of your campaign.
Congratulations, you have now published a 'Glewee Private Brand Campaign'