The best return on Creator campaigns come from the best planning. It is more than just paying the Creator to post about a new product / service. The Brands that perform the best are the ones who know how to utilize the push of the Creator for utmost gain to the Brand. Once a Creator posts content on behalf of a Brand campaign, the Brand has the right to repost this content as they please and repurpose it across all platforms. Show your old followers that you are working with a great Creator, and make sure to inform your new followers that came from the Creator what your brand is all about!