Creator marketing is a new age, cost-effective solution that brings greater ROI than other digital marketing strategies. It’s been proven to outperform the traditional forms of marketing such as TV advertisements and billboards. Creator marketing is quickly replacing traditional methods of marketing as the most effective way to launch new products.
Creator marketplaces like Glewee give brands the ability to gauge the engagement and data of each Creator individually. This gives smaller Brands space to make an investment without the high-level risks typically associated with marketing campaigns.
There are a couple routes you can take based on your marketing budget. You can engage a couple large creators and put your product in the eyes of millions of followers across the globe at a higher rate. You can also choose a large number of smaller creators who have higher engagement and their audience would interact more authentically with your product, although the campaign would reach less eyes. It is completely up to you and what route you want to take.