In the majority of cases, Creators grow a mass following because of their unique ability to craft an online image. Each creator does this differently, switching between showcasing their lives and expanding their personal brand. Most creators that grow across social channels do well when they find a niche and begin making content for that niche category. This way, people who are also interested in the niche can follow and trust the voice of the creator for inspiration, news, product suggestions, and feel good content.
When it comes to working with Brands, Creators follow specific Brand-written guidelines on Glewee in order to curate sponsored posts. On Glewee, Brands fill out ‘Branded Guideline’ form when creating a campaign. This displays everything from creative idea outlines, examples, mood boards, written instructions, and creative direction. From there, the creator takes the guidelines and puts their own unique twist on the content, making it their own. Then, once the Brand and Creator are happy with the content - it is ready for go-live!