Successful Creators grow a following on social media because they are masters at crafting relatable, influential, and authentic content that resonates with their online community. Brands work with Creators of this caliber to reach audiences organically and directly. As such, Brands are encouraged to give Creators the reins during collaboration as they know how to best influence their followers.
Given these factors, collaboration on Glewee is always kept flexible to honor the Creator’s authentic expression and the Brand’s guidelines. When crafting content on Glewee, Creators follow a Brand’s requirements, campaign brief, and list of content requests. Brands also review and approve every piece of Creator-generated content prior to publication. Creators will never produce or share content that is not Brand-safe or approved. Once the Brand and Creator are happy with the content, it is ready to go live!