At Glewee, we look at a variety of lanes of interest in a Creator. We start with identifying the level of brand-safe content that is displayed across the Creator’s social channels. Then, we look at engagement. We aim to accept smaller Creators (10K - 50K followers) with 5%+ engagement, and understand that as a Creator grows their engagement tends to decline.
We ensure that the followers, viewers, likes, and comments associated with the accounts are not bot accounts or inactive accounts (also known as ‘fake engagement). When the engagement checks out, we then overview the posting frequency of the Creator to ensure they are active and a leading role in their specified community.
When you are looking for specific Creators to invite to your Glewee Campaign (Private Campaigns) look at their location, age, niche, and follower demographics. These metric points tend to sway Brand decisions.