Before launching your Creator marketing campaign, it is important to consider your campaign goals, target audience, budget, ideal Creators, and distribution channels. Here’s how each breaks down:
- Campaign Goals: Decide on your marketing objectives for the campaign. Are you seeking to increase Brand awareness, drive conversions, or generate branded content?
- Target Audience: Define your desired demographics. These characteristics include the age, gender, and location of your audience.
- Ideal Creators: Identify Brand-fit Creators. These will be Creators who align with your goals, target audience, and values.
- Distribution Channels: Determine your distribution channels. Will content be shared on social media, on your website, or other customer touchpoints?
Once these factors have been considered, you can build and launch your Creator marketing campaign.