If you’ve decided creator marketing might be something for your brand, the first step is to set out clear and identifiable goals for the project.
To get started, you must consider the following:
- What type of audience are you trying to reach? Is your target audience broad or niche?
- What are your overall campaign objectives - quantitatively and qualitatively?
- What metrics and data will you use to measure the project’s success?
Once those are answered, you can start thinking about the route you want to take with Creator marketing.
Think about what platforms will work best. If you are looking to showcase products through photos, think Instagram. If you’d like a Creator to be posting videos incorporating sound and movement, think TikTok. If you’d like product shoutouts and testimonial descriptions from a Creator, think YouTube. And don’t forget about Twitter and Facebook!
Also you should consider certain dates and events, products can sell more around certain holidays such as Christmas or Valentines day. Getting things aligned for your campaign will help you achieve stronger results.