A Glewee Creator is simply someone who has an influence on others through social media. Someone who can influence the actions and thoughts of their fans, supporters and social media followers. We credit these Creators with having the ability to shift the and purchasing behavior of their audience.
A “Creator” could be absolutely anyone, this is where the term differs from the typical influential people such as celebrities. It all is dependent on the community they’re part of and what they’re trying to achieve in that space.
For example, the Kardashians are a well known, classic Creator family. They are household name celebrities, who have millions upon millions of social media followers, and their fashion, make-up, and lifestyle choices influence millions of fans to do the same.
But then on the other side of the Creator world, imagine a small travel blogger with followers only numbering in the thousands. While not famous like the Kardashians, their following engages with her travel tips in her blog influencing how, where, and why readers should take their next trip.
You don’t have to have massive followings or appear on TV to be influential. Smaller niches have their own creators, like the travel blogger, and these are often just as valuable.