In the majority of cases, Creators grow a mass following because of their unique ability to craft an online image. Each creator does this differently, switching between showcasing their lives and expanding their personal brand. Most Creators like yourself grow a following across social channels when they find a niche and begin making content for that niche category. This way, people who are also interested in the niche can follow and trust the voice of the creator for inspiration, news, product suggestions, and feel good content.
When it comes to working with Brands on Glewee, Creators follow specific brand guidelines in order to curate sponsored posts. When creating a new campaign, Brands fill out an in-depth ‘Branded Guideline’ form to structure the creative direction of a campaign. This displays everything from creative idea outlines, examples, mood boards, written instructions, captions, and more. From there, the creator takes the guidelines and puts their own unique twist on the content, making it their own. Creators must send the draft-post to the brand on Glewee for their final approval and to make sure it matches the contracted campaign outlines. Once the Brand and Creator are happy with the content it is ready for go-live!