The best and most effective campaigns are executed with the creative direction of the content done by the Creator themselves. As we know, many Creators grow their following for being their authentic self and maintaining the same personal brand tone, identity, and unique content value across their social platforms. To ensure authenticity in a campaign, we advise Brands to give high-level outlines and objectives of the campaign and allow the Creator to give their own unique spin on things when crafting the content to be posted. This way, the Creator’s audience doesn’t feel like the campaign posts are forced. With more authenticity comes more traction and interest to the Brand because the Creator actually incorporates the brand into their own life and social post(s).