Brand deals and campaigns both serve the purpose of promoting a product or service, but they differ slightly in nature.
Brand deals are short-term partnerships in which a Brand compensates a Creator for sharing promotional content. Compensation can be paid or gifted, and the promotional content can rage from a post on social media to a product review on the Brand’s website.
Campaigns, on the other hand, are full-scale promotional strategies that involve briefs, deliverables, and contracts with one or more Creators. They often include Brand mentions, specific hashtags, and links associated with an overall campaign goal, such as driving new users to a website or incentivizing purchases through a unique link.