Audience Insights provide Brands with a Creator’s follower demographics and interests. They inform many decisions for Brands, including creative, marketing, advertising, and sponsorships. Glewee gives Brands audience insights to help them reach and know their target market. By accessing audience insights for each Creator, Brands can determine the best Creators to collaborate with, content to request, and strategy to take for each campaign.
- Accessing Audience Insights
To access a Creator’s Insights, a Brand must be subscribed to the Professional or Advanced tier on Glewee. Brands on the Professional tier gain Basic Insights. Brands on the Advanced tier gain Advanced Insights. To learn more about our tiers or upgrade your current standing, get in touch with a Glewee expert.
- Basic and Advanced Insights
Glewee gives Brands two types of audience insights: Basic and Advanced. Basic Insights include the age, gender, location, native language, and family status of a Creator’s followers. Advanced Insights include Basic Insights along with the education status, occupation, industry, income, and likes and interests of a Creator’s followers. Audience insights are available for every YouTube, TikTok, and Instagram account a Creator authenticates on Glewee.
- Audience Insights on the Marketplace
Brands can view a Creator’s Insights on their profile or by searching the Marketplace.
To view Creator Insights on a Creator’s profile:
- Click the Creator’s Profile to expand their Dashboard
- Scan the Dashboard for a breakdown of their audience insights per platform